Packaging & Brand Design

Designed distinctive packaging and brand visuals that strengthened brand recognition and enhanced impact in a competitive creative category.

Client: Life of Colour – Lifestyle e‑commerce brand for creative makers

Goal: Create packaging and visual assets that reflect the brand’s creative spirit, communicate its values, and stand out in a crowded market.

Role: Art Director & Brand Designer

Solution: Developed cohesive, bold, and imaginative packaging and branding systems.

Created assets across:
• Product packaging and labels
• Brand illustrations and graphics
• Visual templates for marketing and digital touchpoints

Focused on playful, attention-grabbing visuals while maintaining a consistent brand identity across all formats.

Result:
• Strengthened brand recognition and online presence
• Increased product affinity and consumer connection
• Supported sales growth and strategic positioning within the category