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“I elevate luxury e-commerce brands by blending strategic design with emotional storytelling,
from campaign visuals to high-converting websites.”
Welcome to my portfolio!
I'm Daniella, an experienced Designer and Art Director with a passion for leading impactful design initiatives, particularly within the e-commerce and luxury brand sectors.
With 20 years of experience and a degree in Fine Art,
from the prestigious university of Cape Town, I combine creativity and strategy to elevate and differentiate your brand.
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Some examples of my work below.
Services
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Specialist design for e-commerce, lifestyle brands.
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Brand look & feel (colours. logo. ranges of product).
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Packaging.
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Campaign concepts.
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Brand language - photos, typography, illustrations and text.
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Social media design (motion & static).
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All marketing materials.
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Website & App design.
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Design systems and UI.
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Editorial photo editing.
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Email design.
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Concept and Art Direction for photoshoots.
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Graphic design: Adobe Suite, Figma, Canva
Art Direction: Adobe Suite
UI/UX: Figma, Sketch, Adobe XD
Motion graphics: After Effects
Video: Premier Pro
Layout: InDesign
Branding & identity: Illustrator, typography, color theory
Packaging: Illustrator, InDesign
Illustration: Mixed mediums, digital
Email: Klaviyo, Mailchimp
Skills & Software
