Welcome to 2020 – GIF Campaign

Designed a series of animated GIFs to promote MailChimp’s creative tools, engaging users through humor, nostalgia, and visually compelling storytelling.

Client: MailChimp – Marketing & Creative Tools

Goal: Create eye-catching GIFs that communicate the benefits of MailChimp’s tools while capturing attention and engaging a creative audience.

Role: Art Director & Designer

Solution: Developed a retro, nostalgic visual style using popular culture references and playful narratives.

Illustrated historical creative figures imagining how they would have used modern MailChimp tools.

Produced GIFs optimized for digital platforms to enhance brand visibility and audience interaction.

Result:
• Created engaging, shareable content that increased audience awareness of MailChimp’s features.
• Strengthened brand personality through humor, familiarity, and visual storytelling.
• Demonstrated the ability to combine design, narrative, and motion for impactful marketing content.