Promo Video

Designed an engaging animated promo video to showcase the launch of a new color palette, enhancing the shopping experience and reinforcing brand identity.

Client: Natasha Danona – Lifestyle & cosmetics brand

Goal: Create a visually compelling promo video that highlights the new palette, captures attention, and drives customer excitement and engagement.

Role: Art Director & Animator

Solution: Produced a dynamic, contemporary video combining graphic design and motion graphics in Adobe After Effects.

Created assets across:
• Animated promo video for social and digital platforms
• Graphic overlays and animated product highlights
• Visual storytelling elements emphasizing color and mood

Focused on a playful, modern, and fun aesthetic to communicate the palette’s personality while creating a seamless and appealing shopping experience.

Result:
• Delivered a visually engaging video that increased product awareness
• Reinforced brand identity with a happy, contemporary style
• Enhanced customer engagement and excitement around the palette launch