Web Design / E-commerce Experience

Designed a conversion-focused website that improved user experience and boosted sales engagement for an international vegan nutrition brand.

Client: Else Nutrition – International vegan nutrition brand
Available in retailers including Amazon, Walmart, iHerb, Thrive Market, and Sprouts.

Goal: Redesign the website to reduce bounce rates, improve conversions, and clearly communicate product benefits to parents and health-conscious consumers.

Role: Art Director & Designer

Solution: Created a conversion-driven website experience with:
• Clear navigation and age-specific product categories
• Product detail pages highlighting benefits, ingredients, and trust signals
• Lifestyle visuals and educational content
• Parent testimonials and persuasive calls-to-action

Focused on building trust, clarity, and engagement, ensuring visitors understood the brand and products at a glance.

Result:
• ~25–30% increase in page engagement
• Improved sales conversions and lower bounce rates
• Enhanced clarity and trust signals for parents navigating product pages