Else Landing Page

Designed a landing page that clearly explained the campaign and guided users toward meaningful action.

Client: Else Nutrition – International vegan nutrition brand

Goal: Create a landing page that explains the campaign and provides step-by-step guidance for users.

Role: Creative Director, UX & Visual Designer

Solution: Developed a strategic, conversion-focused landing page with:
• Bold visuals and sequential sections to highlight key points
• Persuasive copy emphasizing urgency and benefits
• Prominent CTAs like “Sign the Petition” and “Contact Your Representative”
• Responsive design for desktop and mobile

Result:
• +30–50% CTA click-through increase
• +20% more form submissions
• Clearer visitor understanding and step-by-step guidance
• Strengthened visual identity and engagement across the campaign