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Danielle Orkin

Brand & Visual Designer | Art Director

I help luxury, lifestyle, and e-commerce brands turn creative design into measurable results - higher engagement, stronger brand loyalty, and increased revenue.

With 8+ years of experience, I craft visual systems that translate brand strategy into powerful, memorable design - from packaging and campaigns to digital and social experiences. My work balances creative storytelling with business impact, ensuring brands not only look exceptional but also connect with their audience.

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Specialties:

  • Brand identity & visual systems

  • Packaging design for international markets

  • Campaigns & marketing visuals (email, social, digital)

  • Multi-platform design strategy

  • E-commerce and lifestyle branding

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Recent Hero Projects:

  • Brand & Packaging System: Scaled packaging for Else Nutrition across multiple product categories and international retailers, increasing shelf visibility by ~30%.

  • Email Campaigns: Designed high-impact email campaigns that boosted engagement by +30% while maintaining consistent brand identity.

  • Social Media Campaigns: Developed scroll-stopping visuals that increased engagement by +35% and reinforced brand recognition.

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[View Portfolio]

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Available for global remote or EU-based roles; open to freelance, contract, or full-time opportunities.

kids photoshoot

“I collaborate with growth, product and marketing teams to translate brand vision into performance-driven creative systems.”

skincare model
product texture
product texture
skincare model
skincare models

​SERVICES​

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  • Specialist design for e-commerce, lifestyle brands.

  • Brand look & feel (colours. logo. ranges of product).

  • Packaging.

  • Campaign concepts.

  • Brand language - photos, typography, illustrations and text.

  • Website & App design.

  • Concept and Art Direction for photoshoots.

  • Social media design (motion & static).

  • All marketing materials.

  • Design systems and UI.

  • Editorial photo editing.

  • Email design.

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Graphic design: Adobe Suite, Figma, Canva

Art Direction: Adobe Suite

UI/UX: Figma, Sketch, Adobe XD

Motion graphics: After Effects

Video: Premier Pro

Layout: InDesign

Branding & identity: Illustrator, typography, color theory

Packaging: Illustrator, InDesign

Illustration: Mixed mediums, digital

Email: Klaviyo, Mailchimp

Skills & Software

kids shoot

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