
Danielle Orkin
Brand & Visual Designer | Art Director
I help luxury, lifestyle, and e-commerce brands turn creative design into measurable results - higher engagement, stronger brand loyalty, and increased revenue.
With 8+ years of experience, I craft visual systems that translate brand strategy into powerful, memorable design - from packaging and campaigns to digital and social experiences. My work balances creative storytelling with business impact, ensuring brands not only look exceptional but also connect with their audience.
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Specialties:
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Brand identity & visual systems
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Packaging design for international markets
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Campaigns & marketing visuals (email, social, digital)
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Multi-platform design strategy
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E-commerce and lifestyle branding
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Recent Hero Projects:
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Brand & Packaging System: Scaled packaging for Else Nutrition across multiple product categories and international retailers, increasing shelf visibility by ~30%.
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Email Campaigns: Designed high-impact email campaigns that boosted engagement by +30% while maintaining consistent brand identity.
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Social Media Campaigns: Developed scroll-stopping visuals that increased engagement by +35% and reinforced brand recognition.
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Available for global remote or EU-based roles; open to freelance, contract, or full-time opportunities.
“I collaborate with growth, product and marketing teams to translate brand vision into performance-driven creative systems.”


​SERVICES​
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Specialist design for e-commerce, lifestyle brands.
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Brand look & feel (colours. logo. ranges of product).
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Packaging.
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Campaign concepts.
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Brand language - photos, typography, illustrations and text.
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Website & App design.
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Concept and Art Direction for photoshoots.
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Social media design (motion & static).
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All marketing materials.
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Design systems and UI.
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Editorial photo editing.
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Email design.
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Graphic design: Adobe Suite, Figma, Canva
Art Direction: Adobe Suite
UI/UX: Figma, Sketch, Adobe XD
Motion graphics: After Effects
Video: Premier Pro
Layout: InDesign
Branding & identity: Illustrator, typography, color theory
Packaging: Illustrator, InDesign
Illustration: Mixed mediums, digital
Email: Klaviyo, Mailchimp
Skills & Software







