Else Brand & Packaging System

Designed a scalable brand and packaging system that increased shelf visibility and strengthened brand recognition across international retail markets.

Client: Else Nutrition – International vegan nutrition brand
Available in retailers including Amazon, Walmart, iHerb, Thrive Market and Sprouts.

Goal: Design new packaging to appeal to multiple age groups and strengthen shelf impact.

Role: Creative Director, Art Director, Brand Designer

Solution: Created a flexible visual system across:
• product packaging
• brand illustrations and graphics
• typography system
• retail presentation
• marketing materials

Balanced playful illustration with a clean, modern aesthetic to improve product clarity and brand recognition.

Result:
• ~30% stronger shelf visibility and product differentiation
• Packaging system scaled across multiple product categories
• Consistent brand identity across international retail markets