ELSE KIDS SUMMER DROP CAMPAIGN
PACKAGING SYSTEM DESIGN
Role: Creative Director, Art Director, Brand Designer Goal: Redesign Kids RTD packaging to feel fun, modern, and stand out - boosting shelf impact and global recognition. Retail Presence: Amazon, Walmart, iHerb, Thrive Market, Sprouts Farmers Market Results: • Playful, kid-friendly design aligned with existing tins • Strong, consistent brand across global markets
PAID ADS AND SOCIAL POSTS
Sold at Amazon, Walmart, iHerb, Thrive Market, Sprouts Farmers Market Role: Art Director & Visual Designer Goal: Create visual language, drive engagement, boost conversions, & grow campaign across digital Delivered: • Social content (Instagram posts & stories) • Campaign and promo visuals • Product-focused creatives • Scalable branded templates • GIFs and motion graphics Results: • Stronger, consistent brand identity • Faster, scalable content production
PAID STORIES AND REELS
Role: Art Director & Visual Designer Goal: Create visual language, drive engagement, boost conversions, & grow campaign across digital Delivered: • Social content (Instagram posts & stories) • Campaign and promo visuals • Product-focused creatives • Scalable branded templates • GIFs and motion graphics Results: • Stronger, consistent brand identity • Faster, scalable content production
EMAIL LAUNCH NEWSLETTERS
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Role: Art Director & Visual Designer Goal: Create cohesive Summer Drops newsletters to drive engagement & sales Delivered: • Branded email templates • Product-focused layouts • Seasonal visuals Results: • Higher engagement and clicks • Consistent brand presence • Improved product visibility
AI ANIMATED STILLS
Sold at Amazon, Walmart, iHerb, Thrive Market, Sprouts Farmers Market Role: Art Director & Visual Designer Goal: Create visual language, drive engagement, boost conversions, & grow campaign across digital Delivered: • Social content (Instagram posts & stories) • Campaign and promo visuals • Product-focused creatives • Scalable branded templates • GIFs and motion graphics Results: • Stronger, consistent brand identity • Faster, scalable content production