Else Art Direction

Created a fresh, disruptive art direction campaign that elevated the brand’s visual identity and strengthened audience engagement across digital and lifestyle touchpoints.

Client: Else Nutrition – International vegan nutrition brand

Goal: Communicate a bold, energized brand perspective that reflects the product’s revolutionary position within the early age nutrition category and boosts visual engagement across content.

Role: Creative Director, Art Director & Illustrator

Solution: Led concept, art direction, casting, styling and illustration for multiple photo shoots to create a distinct visual style.

Created a cohesive visual suite across:
• Campaign imagery and art direction
• Styled photography shoots
• Custom illustrations blended into visuals
• Visual assets tailored for digital, social & marketing

Balanced dynamic, energetic compositions with refined illustrative elements to communicate the brand’s disruptive approach while remaining approachable and engaging.

Result:

• +25–40% social engagement on campaign content
• Improved click-through rates on emails and key posts
• Increased brand recognition and recall among target audiences
• Strengthened and unified visual identity across all campaign assets
• Boosted digital engagement and content memorability
• Elevated overall brand perception with a cohesive visual language