Else Art Direction

Role: Creative Director & Art Director
Goal: Communicate a bold, energised brand identity and visual language that reflects the product’s revolutionary position within the early age nutrition category.

Solution: Led concept, art direction, casting, styling for multiple photo shoots to create a distinct visual style.

Created a cohesive visual suite across:
• Campaign imagery and art direction
• Styled photography shoots

Result:
• Boosted digital engagement and content memorability
• Elevated overall brand perception with a cohesive visual language