Concept for surf culture, movement, and sun-resilient skincare through

luxury-focused digital storytelling.

Concept for surf culture, movement, and sun-resilient skincare through

luxury-focused digital storytelling.

FRÉ CONCEPT CAMPAIGN

Led the end-to-end creative development of the campaign, from concept and visual direction to final asset production. Created still imagery and campaign compositions using a blend of photography, AI-assisted image generation, and digital art direction, then transformed static assets into motion content using AI animation tools. Refined and finished all visuals, edits, and motion assets in Adobe Photoshop and After Effects to ensure premium brand consistency across paid social, email, and digital channels.

This work is not affiliated with, endorsed by, or commissioned by any individuals or brands depicted.

SOCIAL STORIES/REELS

SOCIAL STILLS

INSTAGRAM CAROUSEL 1

INSTAGRAM CAROUSEL 2

BANNERS

CONCEPT

A GLOWING EXAMPLE

Creative Direction | Design | Video Editing & AI Production

Sun-Resilient Skin Speculative Campaign

A skincare concept built for women who live in the elements: sun, salt, and movement.

The campaign reframes “glow” as resilience: skin that is protected, strengthened, and visibly radiant under real conditions, not studio perfection. Visual language draws from surf culture - natural light, ocean textures, and candid motion - contrasted with refined, minimal product storytelling.

Execution involved transforming sourced imagery using AI-assisted styling and compositing, followed by motion design to create a cohesive campaign narrative.

Process:

• Selected surf lifestyle imagery aligned with brand tone

• Applied AI-based wardrobe and aesthetic modifications to align with skincare positioning

• Introduced product integration and animation to create motion-first assets

• Designed for cross-platform use (social, web hero, short-form video)

Outcome: A visually cohesive campaign system designed to translate across digital touchpoints - from social & video to website hero content - demonstrating how AI-assisted production can accelerate premium brand storytelling.

Disclaimer:

This work is not affiliated with, endorsed by, or commissioned by any individuals or brands depicted.

FRÉ Skincare is not associated with the featured individual and has no involvement in this campaign.

Source imagery includes editorial photography, The Daily Telegraph, Red Bull, SURFER Magazine, CODE Sports, and publicly available editorial and social media content.

All source material has been significantly transformed using AI and motion design for speculative purposes.